If you search the web for the fruit with the highest antioxidant (ORAC) score or the most powerful super fruit you will get page after page of Blueberries, Acai Berries, Maqui Berries. You will find 100's of companies extolling the benefits of these just discovered new super fruits in their products and you will find dozens of companies selling raw materials to these companies. Well I would like to set the record straight, there is only ONE super fruit and its called CoffeeBerry®.
The fruit of the coffee bush is the glowing red fruit that contains the bean. Until now growers had to throw away this fruit because it was too perishable to process, and harvested only the bean.
What a waste! Like many plants, coffee distributes its powerful nutrition throughout the whole fruit, not just the seed. Whole coffee fruit is loaded with high concentrations of beneficial antioxidants and other extraordinary nutrients.
The healthy attributes of whole coffee have been common knowledge to people living in coffee-growing regions since time began. Recently, however, many fascinating new health benefits are being observes and researched by scientist.
The story of how CoffeeBerry gets its goodness begins on the slopes of high-altitude volcanic mountainsides. Nourished by mineral-rich soil and warmed by intense tropical sunlight, coffee plants produce a profusion of wonderful bright red fruit.
CoffeeBerry is so exceptionally rich in antioxidants because they are made from coffee fruit grown at high altitude, low latitude regions where the sun's rays are strongest. As the plants mature, they develop these powerful antioxidants to protect them from damage caused by high doses of the sun's radiation and the natural byproducts of photosynthesis.
The antioxidants in CoffeeBerry are from polyphenols or phenolic acids, natural plant antioxidants abundant in the whole fruit of the coffee plant.
Coffee polyphenols:
- Neutralize toxic free radicals
- Help protect against systemic oxidative pathologies such as coronary heart disease, inflammation and possibly even certain cancers.
- Provide health benefits associated with glucose management, Type 2 Diabetes and Metabolic Syndrome, depression and anxiety and oral health.
CoffeeBerry® is the registered trademark suggestive of a line of patented, high antioxidant ingredients made from the whole fruit of the coffee plant. Until recently, the highly perishable pulp of the coffee fruit was stripped from the coffee seed (or bean) and discarded. FutureCeuticals, the manufacturers of CoffeeBerry®, developed a means to now allow them to safely cultivate, harvest, and process the entire, non-roasted coffee fruit.
A single 1 gram serving of CoffeeBerry made from that fresh red fruit provides the same anti-free radical power of 33 grams of fresh blueberries!
The U.S. Department of Agriculture for Aging at Tufts University measured the Oxygen Radical Absorbent Capacity (ORAC) of more than 40 fruits and vegetables.
Compared to their measurements, a 1 gram serving of CoffeeBerry provides the same anti-free radical power as 625 grams of fresh blueberries, 974 grams of strawberries, 1230 grams of raspberries or 2030 grams of grapes!
Antioxidant scores for Acai Berry range from 165 to 1200 ORAC/g and Maqui Berry can be as high as 3000 ORAC/g, it all depends on where the raw material is purchased. So if you are using a product that makes a big deal about using Acai or Maqui Berry in their formulation you need to ask where they are purchasing the raw material and the potency of that material!
There is only one CoffeeBerry® and it can only be obtained from one source! In the functional beverage market there is only one place to get CoffeeBerry®, it is in SoZo® Functional Beverage, SoZo Ignite® Energy Drink, and SoZo Select® Coffee.
Article Source: http://EzineArticles.com/?expert=Don_Brower
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